Technology offers us the world – but what does it take away? What is the bargain here? The Faust Shop, an augmented theatrical experience embedded in an everyday street, asks these and related questions. Stepping into this pop-up shop you’ll be offered an experience of magical space that moves you: the only question is, where to?

How does digital space influence us? Should you accept this offer? We take such decisions in our everyday engagements with technology: we routinely click, accept, and agree. The Faust Shop creates a theatrical experience of sensuous delight that suggests that you might just want to think again.

Space Popular
17 June 2022

A talk exploring the magic and mechanics of virtual travel. Space Popular is a research driven art, design, and media studio that explores the future of spatial experience through virtual reality, film, exhibitions, speculative writing, as well as buildings and objects. Join Lara Lesmes and Fredrik Hellberg, the directors of Space Popular, in the pop-up Faust Shop to hear a discussion on civic infrastructure for virtual travel.

New Lands
6 October 2021

This panel discussion on sacred spaces and the digital asks questions about how we co-create public spaces in a digitalized world and how they control us. Panelists include spiritual leader Rowan Williams and spatial practitioners from a wide range of disciplines, including architecture, data science, philosophy, and medicine.

Faust Shop performance
16 & 17 June 2022

An immersive theatrical experience in an augmented pop-up shop in Cambridge that explores Faustian pacts in our everyday engagements with technology. What are you prepared to pay for your digital soul?

Faust Shop installation
16 & 17 June 2022

An augmented reality exhibition exploring how our sense of the physical and digital is changing. Set up in a digitally adaptive gallery Actors on a new stage presents Faustian pacts, digital humans and new lands as we are moving into hybrid space.

Call for Contributions

Participate in the Faust Shop as an actor, creator, or collaborator.